• Industrial Distribution
  • Leonard and Valerie Bruce Professor
  • Program Coordinator, Industrial Distribution Program
  • Director, Thomas and Joan Read Center for Distribution Research and Education
  • Director, Global Supply Chain Laboratory
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F. Barry Lawrence

Educational Background

  • Ph.D. in Information and Operations Management, Texas A&M University, 1999
  • M.B.A., Texas State University, 1992
  • B.B.A. in Finance, University of Texas, 1980

Research Interests

    • Supply chain management
    • Inventory and management asset optimization
    • Industrial Distribution systems
    • ERP systems
    • Software and Strategy
    • Distribution process matching to information technology
    • E-Business implementation
    • Pricing optimization
    • Global supply chain throughput
    • Globalization

Awards & Honors

  • Distinguished Service Award, Electronic Component Industry Association (ECIA), Chicago, October, 2014 [First Academic to receive this Honor]
  • Fellow, National Association of Wholesaler-Distributor, Washington, D.C 2011 [First Academic to receive this Honor]
  • Leonard and Valerie Bruce Endowed Chair Professor in Industrial Distribution
  • Fellow of the National Association of Wholesale Distributors (NAW) Institute

Selected Publications

  • Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Growth and Market Share Optimization”, NAW Institute for Distribution Excellence, Washington DC, May 2015.
  • Krishnadevarajan P.K., Gunasekaran S., Lawrence F.B. and Rao B., “Pricing Optimization: Striking the Right Balance for Margin Advantage”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-34-6, October 2013.
  • Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-31-1, August 2012.
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