- Industrial Distribution
- Leonard and Valerie Bruce Professor
- Program Coordinator
- Director, Thomas and Joan Read Center for Distribution Research and Education
- Director, Global Supply Chain Laboratory
- Phone: 979-845-1463
- Email: fb-lawrence@tamu.edu
- Office: 2RPK 280E
Educational Background
- Ph.D. in Information and Operations Management, Texas A&M University, 1999
- M.B.A., Texas State University, 1992
- B.B.A. in Finance, University of Texas, 1980
Research Interests
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- Supply chain management
- Inventory and management asset optimization
- Industrial Distribution systems
- ERP systems
- Software and Strategy
- Distribution process matching to information technology
- E-Business implementation
- Pricing optimization
- Global supply chain throughput
- Globalization
Awards & Honors
- Distinguished Service Award, Electronic Component Industry Association (ECIA), Chicago, October, 2014 [First Academic to receive this Honor]
- Fellow, National Association of Wholesaler-Distributor, Washington, D.C 2011 [First Academic to receive this Honor]
- Leonard and Valerie Bruce Endowed Chair Professor in Industrial Distribution
- Fellow of the National Association of Wholesale Distributors (NAW) Institute
Selected Publications
- Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Growth and Market Share Optimization”, NAW Institute for Distribution Excellence, Washington DC, May 2015.
- Krishnadevarajan P.K., Gunasekaran S., Lawrence F.B. and Rao B., “Pricing Optimization: Striking the Right Balance for Margin Advantage”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-34-6, October 2013.
- Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-31-1, August 2012.