Lawrence named NAW Institute Fellow
Dr. Barry Lawrence, director of the Industrial Distribution Program and the Supply Chain Systems Lab in the Department of Engineering Technology and Industrial Distribution at Texas A&M University, has been named a Fellow of the NAW Institute for Distribution Excellence, the long-range research arm of the National Association of Wholesaler-Distributors (NAW).

Dr. Barry Lawrence
The NAW is a federation of more than 100 wholesale distribution associations and thousands of individual firms that collectively total more than 40,000 companies. The NAW Institute for Distribution Excellence aims to help merchant wholesaler-distributors remain the most effective and efficient channel in distribution.
The NAW Institute established the Fellows program in 1999 to acknowledge individuals who have made and will continue to make significant intellectual contributions to the field of wholesale distribution. During their terms, NAW Institute Fellows work with the NAW Institute to develop and bring new research studies to the wholesale distribution industry.
Lawrence is the lead author of the NAW Institute 2009 book Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line. He also represents Texas A&M in its partnership with the NAW Institute in the establishment of the Council for Research on Distributor Competitiveness (CRDC). The mission of the CRDC is to create competitive advantage for wholesaler-distributors through development of new industry research and educational programs and to deliver that research and knowledge to industry executives and their management teams.
CRDC is sponsoring the 2009 Sales and Marketing Optimization consortium. At the NAW Executive Summit, Jan. 26–28, 2010, in Washington, D.C., Lawrence will share the Best Practices that made the greatest positive contributions to the sales and marketing efforts of the wholesale distribution firms that participated in the consortium.
About NAW
Established by the National Association of Wholesaler-Distributors (NAW) in 1967, the NAW Institute has produced a distinguished body of work, consistent with its mission of sponsoring studies of strategic management issues affecting the wholesale distribution industry.
Contact: Ruth Stadius
Director of Communications
rstadius@naw.org
202.872.0885
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