F. Barry Lawrence

Industrial Distribution

Leonard and Valerie Bruce Professor

Program Coordinator, Industrial Distribution Program

Director, Thomas and Joan Read Center for Distribution Research and Education

Director, Global Supply Chain Laboratory

BARRY LAWRENCE FALL 2015

Office: 205G Fermier
Phone: 979.845.1463
Email

Curriculum Vitae
Google Scholar Profile

Research Interests

  • Supply chain management
  • Inventory and management asset optimization
  • Industrial Distribution systems
  • ERP systems
  • Software and Strategy
  • Distribution process matching to information technology
  • E-Business implementation
  • Pricing optimization
  • Global supply chain throughput
  • Globalization

Awards & Honors

  • Distinguished Service Award, Electronic Component Industry Association (ECIA), Chicago, October, 2014 [First Academic to receive this Honor]
  • Fellow, National Association of Wholesaler-Distributor, Washington, D.C 2011 [First Academic to receive this Honor]
  • Leonard and Valerie Bruce Endowed Chair Professor in Industrial Distribution
  • Fellow of the National Association of Wholesale Distributors (NAW) Institute

Education

  • Ph.D. in Information and Operations Management, Texas A&M University, 1999
  • M.B.A., Texas State University, 1992
  • B.B.A. in Finance, University of Texas, 1980

Selected Publications

Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Growth and Market Share Optimization”, NAW Institute for Distribution Excellence, Washington DC, May 2015.

Krishnadevarajan P.K., Gunasekaran S., Lawrence F.B. and Rao B., “Pricing Optimization: Striking the Right Balance for Margin Advantage”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-34-6, October 2013.

Gunasekaran S., Krishnadevarajan P.K. and Lawrence F.B., “Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution”, NAW Institute for Distribution Excellence, Washington DC, ISBN: 1-934014-31-1, August 2012.